The guy invents “Sticky McShnickens” as he goes along to whichever way he needs at the moment to win the game.
I haven’t seen the whole movie (Ridiculous 6) but from what I gather, and how I have never liked Adam Sandler, it isn’t worth watching <www.rottentomatoes.com/m/the_ridiculous_6> But this scene is just so damn funny again because of the genius of John Turturro.
https://youtu.be/sI6LvdaozEk